Perception equals Reality
Posted by Mason Power - February 8th, 2010 at 04:02:38 pmMarketing teams care about their brands – asking if they are widely known and correctly understood in the marketplace.
Being a marketing guy, I was happy to see the following one-sentence explanation about us from an AgencyPortal client:
“AgencyPort provides software products and services to carriers to improve agency experiences through process automation.”
It succinctly notes that we provide software (4 products) and services (delivery teams that get the job done right), that we do so for carriers (and since the time of their writing, now brokers) and that improved agency experience = revenue/market share lift for our clients.
Process automation isn’t currently in our marketing parlance, but perhaps it should be – we’re still working on eliminating trading by paper and re-keying into multiple systems and these archaic processes are automated through proper implementation of our software, so yes, we’re in the world of process automation.
Thanks to our client Harford Mutual for validating in their recent client newsletter that our brand is well understood.
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